Zenus & IMEX – Measuring visitor behavior

Pooja Sharma
2 Min Read

Oli Bailey, interaction designer at IMEX, and Panos Moutafis, co-founder/CEO of Zenus AI, a company developing ethical facial analysis technology, are a great combination.

Oli joined IMEX, ‘where the global meetings industry comes together’, straight after the first event almost twenty years ago, and has worked on virtually every facet of the show/brand. He knows his IMEX onions.

Meanwhile, Panos has been working on facial analytics since 2011 and founded Zenus – a company committed to protecting people’s privacy while providing crucial data to customers, usually during corporate events and brand activations.

In conversation with host Adam Parry, Oli and Panos discuss the motivation for the Zenus/IMEX partnership, looking at the strategic design of events, neutralizing natural biases with data and the importance of multi-measurement tools.

In this truly fascinating 50 minutes, Panos highlights the difference between facial recognition and facial analysis before addressing relevant privacy and ethical issues. Also note Oli’s views on educating the IMEX audience about Zenus technology and the importance of transparency. It’s all here.

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