Uniting for Music with Music Venue Trust

Pooja Sharma
5 Min Read

Swansea Arena is proud to announce ‘The Swansea Arena House Party’, an exciting event joining forces with Music Venue Trust (MVT) to champion the local music scene.

This House Party, which will make the heart of the city vibrate, is more than just a party; the announcement marks the launch of a groundbreaking partnership aimed at preserving and promoting regional music venues.

In this partnership, the Swansea Arena has joined with MVT, becoming the first Arena-scale venue to work hand-in-hand with the charity to reaffirm a shared commitment to preserving grassroots music venues and nurturing the local music community. Collaboration is key and indicates a shared vision and mission to make a lasting impact on the local cultural landscape.

The flagship event in the first year of the partnership, the Swansea Arena House Party, is not just a performance; it commemorates the two-year anniversary of the venue’s original test events, which attracted a whopping 2,750 visitors. This event highlights the venue’s commitment to the local community through the spirit of cultural place-making, whilst highlighting the exceptional talent that Swansea, but also Wales more broadly, has to offer.

The annual Swansea Arena House Party aims to raise £20,000 this year in support of MVT’s mission to preserve grassroots music venues, with the further aim of scaling up the event over the years. Tickets for the event are available for just £10 and can be purchased directly through the venue at no charge. All proceeds from ticket sales, as well as additional voluntary donations for upcoming announced music events, will help reach this fundraising goal. MVT has further agreed that funds raised by the Swansea Arena will be channeled primarily to grassroots music venues in the South African Republic postcode area.

An exciting line-up of local emerging artists, carefully selected by Swansea Arena’s Creative Learning Producer, James Morgan, promises to provide these musicians with a unique platform to perform in front of significant audiences. This event aims to “raise aspirations” and give these rising stars the recognition they truly deserve. With headliners yet to be announced and support from the likes of Kikker, The Fiends, Pseudo Cool, Mojo Jnr., Monet, Gray FLX and Rainyday Rainbow, the line-up exemplifies Swansea and South’s rich and diverse musical tapestry -Wales, bringing the House Party, a celebration of the creative essence of the region. The festivities will continue all day, for all ages, and more information will be released in the coming weeks and months.

This House Party marks the launch of a lasting partnership between the two organisations, as well as with local Grassroots Music Venues (GMV), The Bunkhouse, Elysium, Hangar 18 and Sin City, promising a range of exciting opportunities and events in the future. . Following recent news from Ticketmaster, The Piece Hall and Cuffe & Taylor, Swansea Arena will also implement a £1 charity upsell option on all ticket purchases throughout the year for music events at the venue, with the option to increase the charity donation. forward.

In addition to this collaboration, a local GMV working group and community partnership will be established to jointly promote and support Swansea’s creative music scene. Over time, the group will work to include other locations across the city in this group to further broaden the partnership’s voice.

Students from the University of Wales Trinity Saint David (UWTSD) play a crucial role in the creative process, working closely with the Arena teams to develop, market and ensure the event’s success. This partnership underlines the importance of nurturing the next generation within the creative industries, with students from several UWTSD departments including tourism, music technology and arts and media actively participating in this exciting endeavor.

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