With an impressive background in generating revenue for publishers through events, Orson Francescone moved to the Financial Times four years ago as managing director of FT Live.
In this episode, Orson talks about the background, strengths and processes of the FT’s events division. An expert speaker, he talks podcast host James Dickson through the USPs, finding the most viable markets based on exceptional reach, profitability, resources, international team and growing subscribers through events.
Guided by the FT’s North Star, Orson goes on to discuss the personal/digital balance, an extensive menu of options, bespoke activations, increasing brand strength through data dividends, the spoils of a crisis, lead times, costs and much more. .
FT Live is an important part of a brand that continues to buck media trends and Orson Francescone’s take on the model is certainly worth capitalizing on.
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This episode of the Event Industry News Podcast is sponsored by Evolution Dome, award-winning temporary event structures. Check out their structures at evolutiondome.com