Leading UK festivals including Creamfields, The Isle of Wight, 2000 Trees, El Dorado, The Big Feastival and Lakefest are among 20 groundbreaking events that have experienced a significant increase in social media reach and engagement this summer, thanks to TagMix improved content.
TagMix’s groundbreaking technology allows live performance clips captured on any phone or video device to be seamlessly merged with professional audio straight from the sound desk. This means that high-quality content can be posted online instantly, even while performances are in progress, without the hindrance of traditional editing or poor audio quality.
The resulting increase in both views and likes averaged 300%* across the 2023 festivals (*Instagram), compared to content posted from the same events where the audio was not enhanced by TagMix. This matches data from Independent Venues Week earlier this year, which also showed that 71% of artists tagged in a TagMix-enhanced post would share it with their own audience.
Andy Owen, Head of Marketing & Creative at Cream Global, commented on the impressive results: “TagMix exceeded our expectations and delivered excellent content backed by hard numbers.”
Agreements with major labels ensure automatic rights clearance for most artists. As an additional service to the festivals, the company provided individual consultations with artists, guaranteeing their support and familiarity with the content produced.
TagMix founder and CEO Andy Dean says: “Artists really appreciated our presence at the festivals as it allowed their live festival moments to shine online and capture the true essence of their sound rather than the usual bad reflections they are used to from phone conversations. captured audio or an overdubbed studio recording.
Max Holmstrand, manager of Swedish House Mafia commented that he was: “Very impressed and the sound quality is incredible.” Elsewhere, The Chemical Brothers used TagMix during their headline performance on the Isle Of Wight to preview new single ‘Live Again’ on Instagram, while a clip from Craig Charles’ DJ set at the Cambridge Club Festival featured a reached viral status with over 10.5 million views on Facebook.
Andy Winmill, Lakefest Festival Director, highlighted the economic impact for festivals: “TagMix played a crucial role in the sell-out success of Lakefest this year, allowing us to reach our target audience more efficiently and record record early bird sales for 2024. independent festival, TagMix is now an integral part of our marketing strategy.”
Steve Jenner, Director of Festivals at TagMix, elaborates on this financial benefit: “This summer’s data compellingly shows that if just 1% of TagMix’s new, highly targeted fans convert to ticket sales, festivals can see an average revenue increase to expect. of £290,000 each, per annum. In these challenging economic times, TagMix offers a compelling strategy for festival organizers to strengthen their online relationships with fans. It also provides an opportunity for festivals to transition to a more robust, data-driven business model that can run year-round, and for brand partners to engage audiences much more effectively and measurably.”
Building on this success, the expansion to 2024 will include up to 40 festivals across the UK and Europe.