Olympia London has announced details of the opening of a new conference center in 2026. This addition is part of the £1.3 billion regeneration of the iconic venue as it becomes the cornerstone of London’s new visitor destination.
The new conference and event spaces are designed with flexibility in mind to enable customizable event experiences for conferences, conventions, shows and product launches. The conference center will offer large and small meeting rooms, the latest technology, dining, drinking and chill areas and also has its own exhibition space. For event organizers thinking bigger, the conference center can be opened up to the venue’s established event spaces that are also being upgraded: Olympia Grand, Olympia National and Olympia West. This allows large events that require maximum floor space to get creative with their floor plans and curate a variety of zones and different visitor experiences within one event.
Anna Golden Commercial Director said: “Our clients helped us shape the design, along with insights from research with conference professionals. The conference and events market demands something new and vibrant: scalability and real flexibility, so they can adapt the spaces to each event. They also need visitors to draw strength from a location to increase registrations in this new era of hybrid working. These insights formed the basis of our design process.”
The conference center will have a main entrance on Hammersmith Road with private reception and registration areas.
The facilities include:
- An auditorium with a capacity of 850 seats
- 11 canteen rooms with space for 60 to 450 people
- 3 boardrooms
- 2,000 m² of flexible space
- A private rental bar/restaurant
- 2 hotels on site
Anna Golden Commercial Director added: “This new conference space is so important for the future of the venue and the wider Olympia destination. It brings a variety of new international and national events to the heart of London. All new visitors to these events will also experience the cultural and entertainment experiences around the venue and two new hotels will also encourage longer stays and boost business tourism for London.”