Multi-award winning creative brand experience agency N2O has designed an immersive brand experience for Fruit-tella to raise awareness of its new product line with an engaging Halloween activity for families.
Performed as part of the brand Halloween hotel creative platform, including an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World of curiosities, offering free samples of the new Fruit-tella jelly product (which contains 30% less sugar) and driving to the store. Three creepy doors each hide a task to receive a key to unlock a prize at the end of the trio of quests. From tangled webs, giant ghosts and spooky cauldrons, the activity is designed to excite and delight families with children aged 4 to 12, providing fun for the half-year holidays.
Lauren Potter, Senior Brand Manager at Perfetti Van Melle, said: “We commissioned N2O to find a way to raise awareness of our new Fruit-tella Curiosities jellies range with a spooky, seasonal experience that will make a memorable Half Term moment with the family. . Our brand is all about fun – family-oriented and joyful – and N2O has brought that to life perfectly!”
Daljit Babber, Art Director at N2O, said: “It’s difficult to break the saturated market at this time of year, so we had to come up with something that would hold people back. The result is a really engaging and eye-catching setup that captures the attention of families and was so much fun to work on!”
The Fruit-tella Halloween Hotel will be located at the Bluewater Shopping Center from October 21 to 29.