Seen Presents is proud to announce a new strategic partnership with ITV, Britain’s largest commercial broadcaster, for their highly anticipated annual event, ITV Palooza, taking place on 21st November.
Historically held at the prestigious Royal Festival Hall, ITV Palooza moves to the iconic Theater Royal Drury Lane this year, adding a touch of historic grandeur to the showcase.
ITV Palooza has become synonymous with serving ITV’s audience of advertisers and agencies, and it is where the brand’s biggest announcements about commercial opportunities and innovations are unveiled. This collaboration between Seen Presents and ITV aims to take the event to new heights and provide visitors with an unforgettable experience that showcases the future of entertainment.
Charlie Cooper Henniker, Head of Experiences at ITV, said: “This partnership comes at an exciting time for ITV Experiences as we look to broaden our partnerships and increase our output. Seen Presents fits perfectly with these ambitions and as a result I know ITV Palooza 2023 will be the most memorable yet.”
Natasha Broady, Client Services Director, says: “Working strategically with clients to create project firsts is a USP that Seen Presents is very proud of. To bring ITV Palooza to Drury Lane for the first time and be part of the creative process to redefine the format is an honor and marks an exciting new chapter for both of our organisations. We look forward to creating an experience that brings innovation, entertainment and inspiration to the forefront.”
The partnership not only reaffirms ITV’s commitment to delivering culture-defining content, but also demonstrates Seen Presents’ commitment to curating remarkable experiences with the world’s best-loved brands, which resonate with audiences and industry professionals alike.