How to reach 9 million through an engaged stakeholder community

Pooja Sharma
1 Min Read

Céline Laukemann, head of internationalization at Germany-based ‘full-service registration solution’ ADITUS GmbH, and Elinor Honigstein, business development & international growth partnerships at LinkedIn, know the secret.

In this episode, featuring James Dickson, they discuss LinkedIn’s interest in events, the Community Builder and ADITUS’ role on that platform. They look at registration and spreading the idea that it is a ‘necessary evil’, at generating benefits for all stakeholders, at modern marketing and at content creation.

Céline and Elinor continue to talk about increasing discovery and reach of an event, converting attendees into followers, reaching the converted, combating late registrations and aggregated metrics. More of course…

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This episode of the Event Industry News Podcast is sponsored by Evolution Dome, award-winning temporary event structures. Check out their structures at

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