How Event Tech fits into Event Design

Pooja Sharma
1 Min Read

With an extensive background in the technical world, marketing director Felicia Asiedu has been working at Cvent for five years.

This episode takes a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company is hosting a similar event in North America and how event technology fits into event design.

With questions from host James Dickson, Felicia talks about the journey of participants in “Europe’s largest vendor-based event technology fair”, the value of significant breaks between sessions and the lessons Cvent Connect teaches the company about its customers.

Over an engaging 45 minutes, Felicia Asiedu continues to discuss the balance between traditional trade show needs and technology, audience demographics, data collection and content tracks, which provide leadership and passive and active tracking.

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