Getting to grips with Event Tech Live 2023’s Hosted Buyer program

Pooja Sharma
3 Min Read

  • Event Tech Live London uses MustMeet, Grip’s AI-powered meeting planner, for its personal Hosted Buyer Program
  • One-on-one meetings with event industry professionals are automatically scheduled, managed and hosted during the in-person event using MustMeet

Grip, the AI-powered events platform built for business relationships, is this month’s ‘Official Hosted Buyer Partner’ for Event Tech Live (ETL), at ExCeL London.

Grip’s MustMeet product, an AI-powered automated meeting planner, will be used by ETL at the show to establish, maintain and track business relationships between event participants.

With ETL’s Hosted Buyer Program, the system links the most suitable contacts to the participating companies, adding more value to the allocated time slots.

Grip’s MustMeet software helps ETL automatically schedule and manage pre-scheduled meetings during the hosted buyer program. These 1-on-1 meetings, taking place over two days on November 15 and 16, will allow event technology buyers and suppliers to meet.

Thanks to MustMeet, ETL will gain essential process efficiencies, allowing it to easily expand and improve hosted buyer meetings. ETL can easily host these complex meeting formats automatically, saving hours of manual work. For example, previously it took hundreds of post-it notes, spreadsheets and hours of manual work to plan meetings in advance. In addition, the carefully planned schedules would have been thrown into disarray by last-minute cancellations.

Grip Founder/CEO Tim Groot says: “Grip’s purpose is to enable the most valuable business relationships possible, using technology to help event organizers worldwide bring the right people together, at the right time and place. That is why this collaboration with Event Tech Live is so important. We are partnering with ETL to deliver a world-class Hosted Buyer program to drive better event satisfaction scores, more growth and ultimately higher revenue.”

Adam Parry, co-founder of Event Tech Live, says: “We want to make every minute at ETL count and that’s why having a Hosted Buyer Program is so important to us. We first introduced the program at ETL Vegas in April this year and the feedback received was overwhelmingly positive. That’s when we knew we had to include the initiative in our London event.

“The Grip platform proved invaluable and we are delighted to be working with their team again at our 10th anniversary event in London. Bring on the connections!”

Event Tech Live London is free to enter and will take place at ExCeL London on Wednesday 15 and Thursday 16 November. The show will once again play host to cutting-edge event technology presented by more than 80 exhibitors, alongside cutting-edge content, across three stages over two days.

Register for free here

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