Encore has hired Georgina Flores as Chief Marketing Officer to support innovation across the customer journey. In her role, she will provide strategic direction to the company’s brand, customer insights, product marketing, communications and industry relations functions, leading marketing as a key driver of growth.
“Georgina’s customer-centric orientation and people-oriented leadership style are an excellent fit for Encore,” said Ben Erwin, President & CEO. “We continue to build a leadership team focused on improving the customer experience to drive growth and relationships. The combination of her natural curiosity and deep experience leading award-winning marketing campaigns will advance the way Encore innovates to support our professional client encounters.”
“The meeting industry is a relationship business. There is no better time than now to strengthen our partnerships and deliver exceptional service throughout the customer journey,” said Flores. “I am passionate about discovering opportunities to build trusting relationships with clients by ensuring we share the right message with the right audience at the right time, supporting each client’s quest to ‘connect and engage’ their audience. inspire’.”
Flores joins Encore from Aetna, a CVS Health company, where she was VP of Marketing for commercial and specialty markets. Previously, she spent 18 years at Allstate developing teams and championing marketing campaigns. During her tenure there, she built the company’s multicultural marketing function, executing integrated marketing initiatives to build loyalty among Hispanic, African American, Asian and LGBTQ customers.