Coventry Building Society Arena, one of the Midlands’ premier events venues, has unveiled a new partnership with sustainability platform SKOOT.
The carbon reduction partnership program called “32F” will see both companies work together with the ambition to make Coventry Building Society Arena one of the cleanest and greenest stadiums in Britain.
The “32F” CO2 reduction program represents a joint effort between Coventry Building Society Arena and SKOOT to lead the way in sustainable practices within the events and entertainment industry. SKOOT enables the arena and its guests to actively participate in sustainable initiatives. These include removing plastic from the ocean, planting trees in devastated areas worldwide, support for verified carbon projects and involvement in local community initiatives.
To kick-start the program, SKOOT will work with its trusted NGO partners, Plastic Bank, to eliminate 20,000 plastic bottles in the ocean and plant 10,000 trees with Eden Reforestation, courtesy of Bidfood Group, on behalf of the arena. SKOOT represents the Arena’s 250 staff and, through its partnership with Eden Reforestation, plants one tree in Hindi Nepal per employee.
To encourage fan engagement, QR codes will be strategically placed around the arena, especially near recycling bins and parking lots, allowing guests to support tree planting and the removal of plastic from the ocean to reduce carbon emissions during their visit. Real-time impact counters and digital screens will be displayed throughout the venue, showcasing the collective positive impact of the team and the Arena’s fans.
Over the coming months, Coventry Building Society Arena plans to introduce a small eco contribution with every bar and restaurant purchase, with the aim of planting more than 100,000 trees by the end of 2024. SKOOT will work closely with the arena to calculate and offset costs. carbon footprint of each event, encouraging exhibitors and corporate guests to explore methods to reduce their carbon emissions.
A central part of the collaboration is increasing fan involvement in sustainability through exciting competitions. A tree will be planted for every fan who enters the competition, and winners will receive “The Greenest Seats in the House” tickets for events at the Arena, with the grand prize being four tickets for the Christmas party event ‘Christmas in the Hall’. the Chocolate Factory’. (Terms and conditions apply)
This partnership follows a series of sustainability initiatives implemented by Coventry Building Society Arena in 2023. These measures include the introduction of sustainable packaging, responsible food suppliers and improved recycling stations, all part of a comprehensive venue-wide sustainability initiative designed to reduce the arena’s environmental impact.
Commenting on the partnership, Paul Michael, Managing Director at Coventry Building Society Arena said:
“Our partnership with SKOOT is an important step in our ongoing commitment to improving our impact on the environment. What we especially like about SKOOT is its ability to take fans, exhibitors and visitors on this sustainability journey. This partnership allows us to be transparent about our progress and encourage all guests to be more aware of their impact on the environment when they visit Coventry Building Society Arena. We hope that through this partnership we can have a positive impact not only in Coventry, but in communities around the world.”
Mark Stringer, co-founder and CMO of SKOOT, noting the pressures facing the events industry, said:
“There is a growing demand for venues and arenas to become more sustainable, but it is often difficult to know where to start. That is why SKOOT develops these tailor-made programs for locations. We are delighted to be working with Coventry Building Society Arena, located in the heart of the Midlands, to make an impact at this ground-breaking, world-class venue. We believe this partnership will create a ripple effect among fans, showing that all their small actions can have a huge positive impact.”
