CHS Birmingham reflects on another strong turnout for the exhibition, which took place at the ICC Birmingham last week and saw further growth in visitor numbers, an increased footprint for the event and continued enthusiasm from event organizers looking to host events in 2024.
The show’s organizers see the success as a sign of continued positivity within the industry, not only because of the 28% increase in attendance, but also because many visitors arrived with RFPs – many in hand – and with the urgency to organize new meetings in 2024 and beyond. The optimism was compounded by the news that 77% of attendees were new to the event and would return next year.
“The growth and new visitor numbers should be seen by the sector as a real indication of confidence,” said Emma Cartmell, CEO and founder of CHS Birmingham. “We know that new talent is flooding into the sector and that there is a renewed belief in the power of meetings and events within the business community. We saw new faces with the urgency to learn their trade, educate themselves and organize their meetings in collaboration with our exhibitors. It’s exactly why this event, and other shows like us, are so popular right now.”
In addition to the increased attendance, the show also received continued support from the event planning departments of major companies including Deloitte, BASF, Eversheds Sutherland, MTV, PHS Grupo, DHL and Roll-Royce plc. They were once again joined by representatives from across the agency community who continue to enthusiastically support the show.
“The success of the show is also a huge vote of support for Birmingham who, thanks to the support of ICC Birmingham and the Birmingham and West Midlands Convention Bureau, have given us steadfast and intelligent support from the start,” Emma continued. “Our visitors came from all over the UK, saw exhibitors from all over the world and got what they needed at CHS Birmingham.”
“Hopefully it will now be a really positive year for our colleagues who also organize events and exhibitions for the industry. We hope that this momentum will benefit those taking place in the first quarter next year and we wish them the best of luck ahead of our own return to CHS Leeds in April 2024,” Emma concluded.