Birmingham and the West Midlands Events Industry are embracing CHS before CHS Birmingham

Pooja Sharma
4 Min Read

CHS Birmingham has today announced the extension of its existing partnership agreements with both the ICC Birmingham and the Birmingham and West Midlands Convention Bureau, ahead of the show’s arrival next week, 31st October. The agreements have further strengthened the event and provide a united front from the region that looks set to attract more events.

Both ICC Birmingham and the Birmingham and West Midlands Convention Bureau were launch partners of the show. As the event continues to grow, both in footprint and attendee engagement, both partners have expanded partnerships.

CHS Birmingham’s Strategic Brand Partnership with the Birmingham and West Midlands Convention Bureau has seen the destination provide both marketing support and assistance to the show. The support is linked to the aim of reaching more MICE event professionals looking to bring events to the West Midlands. Meanwhile, the ICC Birmingham Founding Partnership has also continued to provide commercial support to the show, as the home of CHS Birmingham, while helping to grow it.

“We have always called Birmingham the center of the UK events industry and we continue to be delighted with the warm welcome we have received since we first brought our show here in 2021,” said Emma Cartmell, CEO and Founder of CHS. Birmingham. “We have grown since then, dealt with the changes a global pandemic has brought us, and are now expanding. This year we are recording our best attendance since we started, and to do this requires incredible support. We thank ICC Birmingham as well as Birmingham and West Midlands Convention Bureau, not to mention the events community, we couldn’t have done this without you.”

“CHS Birmingham gives us the opportunity to showcase both our venue and our city,” said Donna Cunningham, Sales Director of NEC Group Conventions. “It’s a great showcase for Birmingham and an opportunity to share the creativity and ambition we have, not just twelve months after the Commonwealth Games, but after some 100 years as the center of the British events industry and one of the most established event organizing communities around the world.”

“The West Midlands business events sector is recovering faster than the UK average, with 8.3 million attending 81,700 events across the region in 2022, including in our major cities Birmingham, Coventry and Wolverhampton,” said Steve Knight, Senior Business Tourism Manager at the Birmingham and West Midlands Convention Bureau. We look forward to working with organizers and visitors to CHS Birmingham to ensure they continue to choose our welcoming region, ensuring we remain at the forefront of the corporate events industry. CHS Birmingham provides a valuable opportunity to meet the people who make events across the West Midlands possible. If it’s anything like previous events, it’s definitely worth coming along, no matter where you’re based.”

CHS Birmingham returns to the city for the third time this year next week, 31st October at ICC Birmingham.

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